Publication and Project Competition Awards 
Category: Campaigns

This award celebrates exceptional campaigns designed to engage, inform, and inspire students—whether prospective or current—across various platforms and media. The campaigns for students category recognizes efforts that effectively use a combination of social media, print publications, multimedia, events, and programs to deliver a unified, impactful message.

Submissions will be evaluated on the strength of their cohesive identity, the synergy between design and content, creativity and originality, strategic distribution, and the overall effectiveness in communicating the core mission of the campaign.

The winning submissions of this award will have demonstrated a comprehensive and innovative approach to reaching and resonating with their target audience, successfully fostering engagement, awareness, and connection with the student body. This campaign exemplifies the power of strategic communication in creating meaningful student experiences and outcomes.

Campaigns – Alumni

This award honors outstanding campaigns that effectively engage and connect with alumni and other key stakeholders, using a diverse range of communication tools such as social media, print publications, multimedia, events, and programs. The campaigns for alumni category recognizes initiatives that creatively foster relationships with alumni, keeping them informed, involved, and invested in the mission and values of the institution.

Submissions will be evaluated on the following criteria: (1) the coherence and clarity of the campaign's identity and message, (2) the synergy between design and content, (3) the level of creativity and originality, (4) the strategic distribution approach, and (5) the overall impact and effectiveness of the campaign in strengthening alumni engagement and promoting the mission of the organization.

The recipient of this award will have demonstrated a compelling, thoughtful, and innovative approach to alumni relations, creating meaningful connections that resonate with alumni and encourage ongoing involvement with the institution. This campaign serves as a powerful example of how to build and sustain alumni communities through effective, strategic communication.

Campaigns – Development

This award recognizes exceptional campaigns designed to engage, inform, and inspire current or prospective donors, utilizing a range of formats such as social media, print publications, multimedia, events, and programs. The campaigns for donors category celebrates initiatives that effectively communicate the institution's mission, foster donor relationships, and encourage meaningful contributions that support its goals.

Submissions will be evaluated based on the following criteria: (1) the coherence and clarity of the campaign’s identity and message, (2) the synergy between design and content, (3) the creativity and originality in engaging donors, (4) the strategic approach to distribution, and (5) the overall impact and effectiveness in advancing the campaign's goals and reinforcing the mission of the organization.

The recipient of this award will have demonstrated an innovative and thoughtful approach to donor engagement, showcasing the power of strategic communication in cultivating long-term relationships and encouraging continued support for the institution's vision and initiatives. This campaign exemplifies excellence in fostering a deep connection with donors and inspiring their commitment to the cause.